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Advertising and Promotion

Autor: Hackley, Chris; Hackley, Rungpaka Amy

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781473997998

271,99 RON
Using a wide range of visual examples and case studies, the authors show how brands benefit from holistic promotional planning that embraces integrated media channels and takes a focus on shifts in advertising due to social media and the new digital environment.

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AutorHackley, Chris; Hackley, Rungpaka Amy
EdituraSAGE Publications Ltd
Dimensiuni187 x 233 x 17
Data Publicarii01/12/2017
Editie4 Revised edition
FormatPaperback / softback
Numar pagini384
Scrieti propria recenzie
Recenzati:Advertising and Promotion
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