Advertising in the Aging Society

Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

In cele din urma, cartea exploreaza modul in care atat consumatorii mai tineri, cat si cei mai in varsta percep reprezentarea persoanelor in varsta in publicitate ca fiind stereotipa si partial negativa si sunt dispusi sa boicoteze companiile care prezinta negativ persoanele in varsta.