Analysis of Pankaj Ghemawat's Distance Still Matters

Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

Distance Still Matters este un articol influent Harvard Business Review. In aceasta lucrare, Ghemawat propune cadrul de distanta CAGE care permite firmelor sa ia in considerare patru dimensiuni ale distantei internationale (culturala, administrativa, geografica si economica) atunci cand planifica expansiunea globala.