Behind the Manipulation

Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.

Dezvaluie secretele din spatele manipularii inerente tuturor reclamelor de marca. Cartea ofera cititorilor un ghid pentru scrierea publicitatii de marca pentru toate mass-media.