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Brand-Driven CEO


Disponibilitate: IN CURS DE PUBLICARE (se va livra din Marea Britanie in 1-4 saptamani de la data publicarii: 15/10/2020)

SKU:
9781442649859

150,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviours, decisions, and operations of their entire organization and drive brand and shareholder value. Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4P's" of brand management: people, process, IP, and partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value creation.

Using real life, current case studies from today's fastest growing and most valuable brands - including Starbucks, Apple, and BMW - this book reveals how big businesses are being led and managed as integrated business systems and not by marketing departments. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a step-by-step roadmap that can be applied to help transform your brand and its management.

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Autor Kincaid, David
Editura University of Toronto Press
Dimensiuni 231 x 152 x 28
Data Publicarii 15/10/2020
Format Cartonata
Numar pagini 208
Descriere RO CEO-ul bazat pe marca demonstreaza modul in care conducerea superioara isi poate folosi marca pentru a alinia si ghida comportamentele, deciziile si operatiunile intregii lor organizatii si pentru a stimula valoarea marcii si a actionarilor. Autorul David Kincaid ofera evaluari practice si planuri de joc pentru directori si manageri superiori din domeniile functionale, clarificand confuzia dintre brand si managementul marketingului.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
CEO-ul bazat pe marca demonstreaza modul in care conducerea superioara isi poate folosi marca pentru a alinia si ghida comportamentele, deciziile si operatiunile intregii lor organizatii si pentru a stimula valoarea marcii si a actionarilor. Autorul David Kincaid ofera evaluari practice si planuri de joc pentru directori si manageri superiori din domeniile functionale, clarificand confuzia dintre brand si managementul marketingului.
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