Close x

Branding Inside Out

Autor:

Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9780749478902

120,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind.

Branding Inside Out contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people.

Mai multe informatii
Editura Kogan Page Ltd
Dimensiuni 158 x 233 x 13
Data Publicarii 03/10/2017
Format Necartonata
Numar pagini 224
Descriere RO Brandingul intern este schimbarea culturala care are loc in cadrul unei organizatii atunci cand angajatii devin mai orientati spre client. Facand angajatii sa se angajeze cu adevarat in ideologia unui brand intern, companiile vor descoperi ca mesajele lor despre marca sunt transmise extern mult mai eficient.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Brandingul intern este schimbarea culturala care are loc in cadrul unei organizatii atunci cand angajatii devin mai orientati spre client. Facand angajatii sa se angajeze cu adevarat in ideologia unui brand intern, companiile vor descoperi ca mesajele lor despre marca sunt transmise extern mult mai eficient.
Scrieti propria recenzie
Recenzati:Branding Inside Out
Rating-ul dumneavoastra