Business Research Methods

The clearest, most relevant guide, written specifically to engage business students taking research methods courses or completing a research project. The sixth edition offers extensively-revised global examples throughout, as well as unique interviews with students and educators providing invaluable real-world insights and advice.

Cel mai clar si mai relevant ghid, scris special pentru a implica studentii de afaceri care urmeaza cursuri de metode de cercetare sau finalizeaza un proiect de cercetare. Cea de-a sasea editie ofera exemple globale revizuite pe larg, precum si interviuri unice cu studenti si educatori, care ofera informatii si sfaturi nepretuite din lumea reala.