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Catalyst

Autor: Berger, Jonah

Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781471193774

Pret standard 90,99 RON
(-25%)

Pret special 67,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.

Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”

The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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Autor Berger, Jonah
Editura Simon & Schuster Ltd
Dimensiuni 153 x 233 x 18
Data Publicarii 10/03/2020
Format Necartonata
Numar pagini 288
Descriere RO De la autorul bestseller-urilor New York Times Influenta contagioasa si invizibila vine o abordare revolutionara a schimbarii mintii oricui. Fiecare are ceva ce vrea sa schimbe.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
De la autorul bestseller-urilor New York Times Influenta contagioasa si invizibila vine o abordare revolutionara a schimbarii mintii oricui. Fiecare are ceva ce vrea sa schimbe.
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