Consumer Behavior: Buying, Having, and Being, Global Edition

Using examples that relate directly to students as consumers, this examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Folosind exemple care au legatura directa cu studentii ca consumatori, aceasta examinare a practicilor de marketing explica de ce oamenii cumpara lucruri si modul in care produsele, serviciile si activitatile de consum contribuie la lumea sociala mai larga pe care o experimenteaza consumatorii.