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Consumer Behavior

Autor: Cronley, Maria (University of Cincinnati); Cline, Thomas (Miami (Ohio) University); Cline, Thomas (Saint Vincent College)

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781133587675

416,99 RON
Provides an introduction to consumer behavior supported by scientifically grounded coverage of key principles and applications. This book devotes attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior.

Mai multe informatii
AutorCronley, Maria (University of Cincinnati); Cline, Thomas (Miami (Ohio) University); Cline, Thomas (Saint Vincent College)
EdituraCengage Learning, Inc
Dimensiuni260 x 206 x 24
Data Publicarii01/01/2014
EditieFirst Asia Pacific Edition
FormatHardback
Numar pagini576
Scrieti propria recenzie
Recenzati:Consumer Behavior
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