Consumer Behavior Models

This book emerged out of the requirement of collecting theories about researching customer and its behaviors which changes with the interaction social media has created, which has a place to stay in relationship within the distances and timelessness created by speed incident to digitalization.

Aceasta carte a aparut din cerinta de a colecta teorii despre cercetarea clientului si comportamentele acestuia, care se schimba odata cu interactiunea pe care social-media a creat-o, care are un loc in care sa ramana in relatie in distantele si atemporalitatea create de viteza incidenta la digitalizare.