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Consumer Behaviour


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9780470994658

337,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept.

Consumer Behaviour, 2nd Edition is more 'student centred' than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.



Features:


Coverage of consumer buying behaviour from a marketing, rather than a behavioural science perspective The addition of new journal articles from a range of journals.

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Autor Evans, Martin M. / Foxall, Gordon / Jamal, Ahmad
Editura John Wiley & Sons Inc
Dimensiuni 260 x 196 x 25
Data Publicarii 31/03/2009
Format Necartonata
Numar pagini 576
Mai multe informatii
Autor Evans, Martin M. / Foxall, Gordon / Jamal, Ahmad
Editura John Wiley & Sons Inc
Dimensiuni 260 x 196 x 25
Data Publicarii 31/03/2009
Format Paperback / softback
Numar pagini 576
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