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Contemporary Issues in Strategic Management


Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781138939646

301,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Traditional narratives on strategic management no longer fulfil the needs of students, practitioners, consultants and business owners operating within contemporary society. This textbook provides a differentiated approach to the topic, highlighting the dichotomy between theory and practice, and guiding readers towards an understanding of the future of strategic management.

Moving beyond the short-sighted goal of profit maximization, Contemporary Issues in Strategic Management shines a light on measures that really matter, such as value. A wealth of global examples provide an illustration of competitive advantage from market-based and state-based perspectives, giving an insight into the activities that lead to the formation of successful and unsuccessful strategies.

Written by two distinguished scholars in the field, this global textbook is essential reading for postgraduate students of strategic management worldwide.

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Autor Phillips, Paul (University of Kent, UK) / Moutinho, Luiz (University of Suffolk, UK)
Editura Taylor & Francis Ltd
Dimensiuni 176 x 247 x 18
Data Publicarii 29/03/2018
Format Necartonata
Numar pagini 296
Descriere RO Naratiunile traditionale despre managementul strategic nu mai indeplinesc nevoile studentilor, practicienilor, consultantilor si proprietarilor de afaceri care opereaza in societatea contemporana. Acest manual ofera o abordare diferentiata a subiectului, evidentiind dihotomia dintre teorie si practica si indrumand cititorii spre o intelegere a viitorului managementului strategic. Trecand dincolo de obiectivul miop al maximizarii profitului, Problemele contemporane in managementul strategic stralucesc o lumina pe masuri care conteaza cu adevarat, cum ar fi valoarea.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Naratiunile traditionale despre managementul strategic nu mai indeplinesc nevoile studentilor, practicienilor, consultantilor si proprietarilor de afaceri care opereaza in societatea contemporana. Acest manual ofera o abordare diferentiata a subiectului, evidentiind dihotomia dintre teorie si practica si indrumand cititorii spre o intelegere a viitorului managementului strategic. Trecand dincolo de obiectivul miop al maximizarii profitului, Problemele contemporane in managementul strategic stralucesc o lumina pe masuri care conteaza cu adevarat, cum ar fi valoarea.
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