Creativity and Innovation

Above all, the reader will be able read the book with a high degree of ease, grasp and retain key and critical concepts of creativity (and the creative process) and innovation (and the innovative process) as well as consider ways of applying them in their everyday lives across all vocations and professional contexts.

Mai presus de toate, cititorul va putea citi cartea cu un grad ridicat de usurinta, sa inteleaga si sa retina conceptele cheie si critice despre creativitate (si procesul creativ) si inovatie (si procesul inovator), precum si sa ia in considerare modalitati de aplicare a acestora in viata lor de zi cu zi in toate vocatiile si contextele profesionale.