Crisis Communication

Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships.

Abordand necesitatea ca organizatiile sa fie ghidate de o abordare orientata catre partile interesate de-a lungul tuturor fazelor procesului de comunicare a crizei, autorul se bazeaza pe diferite discipline de afaceri si acopera gestionarea problemelor, riscurilor, reputatiei si relatiilor.