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Cross-Cultural Management


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9781138304659

724,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Cross-Cultural Management: With Insights from Brain Science explores a broad range of topics on the impact of culture in international business and vice versa, and the impact of businesses and individuals in shaping a culture. It provides critical and in-depth information on globalization, global/glocal leadership, cross-cultural marketing, and cross-cultural negotiation. It also discusses many other topics that are not typically found in the mainstream management textbooks such as diversity management, bias management, cross-cultural motivation strategies, and change management.

While most literature in the field is dominated by the static paradigm, that is, culture is fixed, nation equates to culture, and values are binary, this book takes a different approach. It regards national values as a first-best-guess and balances it with an introduction of the dynamic paradigm. This school of thought posits that culture is not static, context is the software of the mind, opposing values coexist, change is constant, and individuals can develop a multicultural mind.

A unique feature of this book is the contribution of an interdisciplinary approach. It's the first textbook of cross-cultural management that incorporates latest findings from the emerging discipline of cultural neuroscience and evolutionary biology in the discussion. Such a holistic approach is meant to help readers gain a deeper and broader understanding of the subjects.

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Autor Nguyen-Phuong-Mai, Mai (Hogeschool van Amsterdam, The Netherlands)
Editura Taylor & Francis Ltd
Dimensiuni 184 x 260 x 29
Data Publicarii 17/09/2019
Format Cartonata
Numar pagini 338
Descriere RO Managementul intercultural: cu Insights from Brain Science exploreaza o gama larga de subiecte despre impactul culturii in afaceri internationale si invers si impactul intreprinderilor si al persoanelor in formarea unei culturi. Ofera informatii critice si aprofundate despre globalizare, leadership global / glocal, marketing intercultural si negociere interculturala.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Managementul intercultural: cu Insights from Brain Science exploreaza o gama larga de subiecte despre impactul culturii in afaceri internationale si invers si impactul intreprinderilor si al persoanelor in formarea unei culturi. Ofera informatii critice si aprofundate despre globalizare, leadership global / glocal, marketing intercultural si negociere interculturala.
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