Cult of Youth

This study engages with histories of modern Britain, as well as science, technology, medicine, gender, and advertising to examine how anti-ageing became part of mainstream culture. It connects scientific and medical theories of how the body works and ages with the commercial world of anti-ageing products and procedures.

Acest studiu se implica in istoriile Marii Britanii moderne, precum si in stiinta, tehnologie, medicina, gen si publicitate pentru a examina modul in care anti-imbatranirea a devenit parte a culturii obisnuite. Conecteaza teoriile stiintifice si medicale despre modul in care functioneaza si imbatraneste corpul cu lumea comerciala a produselor si procedurilor anti-imbatranire.