Customer Engagement in Theory and Practice


Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)
SKU:
9783030116767

273.99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.

CITESTE MAI MULT

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Offering a pragmatic understanding of customer engagement as an object of effective marketing management, this book takes an integrative approach and brings together different streams of marketing research, such as customer activism and value formation.