Digital Business and E-Commerce Management

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Acest text ofera o introducere cuprinzatoare a teoriei si practicii managementului e-business si e-commerce. Autorul, Dave Chaffey, aduce marcile sale de autoritate, claritate de exprimare si expertiza didactica pe care sa le poarte pe un subiect in care preda si consulta activ. Popular pentru acoperirea sa de ultima ora si contemporana, acest text ofera o abordare internationala si un bun echilibru intre subiectele tehnice si manageriale de importanta centrala pentru dezvoltarea unei intelegeri a acestui subiect. Dezvoltat pentru studentii care studiaza e-business sau e-commerce la nivel de licenta sau postuniversitar si, de asemenea, utilizat de multi manageri de afaceri, acesta este textul esential de pastrat pas cu tehnologia, strategia si implementarea.