Digital Innovation Strategy

With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.

Cu abordarea sa bazata pe cercetare si exemplele practice ample, aceasta carte este conceputa pentru studentii avansati, studentii MBA si profesionistii care cauta sa-si aprofundeze intelegerea dinamicii pietei digitale, oferind un ghid pas cu pas despre cum sa dezvolte si sa lanseze digitala. inovatii.