Digital Marketing Strategies and Models for Competitive Business

Presents research that seeks to connect theory with application, identifying best practices over digital marketing to business purposes. The book features coverage of a wide range of topics, including consumer analysis, search engine marketing, and marketing communications.

Prezinta cercetari care cauta sa conecteze teoria cu aplicatia, identificand cele mai bune practici in domeniul marketingului digital in scopuri comerciale. Cartea prezinta o gama larga de subiecte, inclusiv analiza consumatorilor, marketingul motoarelor de cautare si comunicarile de marketing.