Effective CRM using Predictive Analytics

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts.

Un ghid pas cu pas pentru aplicatiile de data mining in CRM. Urmand o abordare manuala, aceasta carte face o punte intre analiza si utilizarea lor in marketingul de zi cu zi, oferind indrumari pentru rezolvarea problemelor reale de afaceri folosind tehnici de data mining.