Entrepreneurial Opportunities

Focusing on sustainable innovation in emerging economies, this book characterises and responds to contemporary market pressures felt by business leaders worldwide. The book offers new ways of looking at entrepreneurial opportunities in a range of contexts, including emerging markets, franchise relationships, revenue management, and tourism.

Concentrandu-se pe inovarea durabila in economiile emergente, aceasta carte caracterizeaza si raspunde presiunilor contemporane ale pietei resimtite de liderii de afaceri din intreaga lume. Cartea ofera noi moduri de a privi oportunitatile antreprenoriale intr-o gama larga de contexte, inclusiv pietele emergente, relatiile de franciza, managementul veniturilor si turismul.