Essentials of Exporting and Importing

Essentials of Exporting and Importing provides the merchandising, marketing, or business student a practical, basic guide for importing and exporting products, services, or technology in a global economy. This fashion industry focused text will help readers learn what is necessary to carefully and thoroughly analyze a company's internal and external resources in order to grown and generate profits in a global marketplace. Fully updated with information on recent changes in U.S. export-import trade policies and procedures, current trade trends, and key trade relationships, this edition discusses how to identify and enter emerging markets and covers how global trade issues-such as cultural political, and economic climates-affect the textile and apparel industry.


New to this Edition:
~New chapter opening vignettes provide real life examples from the fashion industry
~Brief case studies of companies and entrepreneurs highlight chapter content in practice. Examples include: "Hall & Madden: Providing Customers with Bespoke Shirts at Department Store Prices" (Ch 2), "Basics of Exporting: Health and Beauty Aids for Africa" (Ch 4), and "Patagonia's Support of Growth and Sustainability" (Ch 9)
~New Chapter 10 provides four longer case studies relevant to exporting and importing

Elementele esentiale ale exportului si importului ofera studentilor de merchandising, marketing sau afaceri un ghid practic, de baza, pentru importul si exportul de produse, servicii sau tehnologie intr-o economie globala. Acest text axat pe industria modei ii va ajuta pe cititori sa invete ceea ce este necesar pentru a analiza cu atentie si temeinic resursele interne si externe ale unei companii pentru a creste si a genera profituri pe o piata globala.