Evangelicals Incorporated

American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

Evanghelismul american este o afacere mare. Nu este, sustine Daniel Vaca, doar un tip de protestantism conservator pe care fortele pietei l-au comodificat.