Experience Logic as a New Perspective for Marketing Management

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

Aceasta carte ofera perspective stimulatoare asupra modalitatilor in care adoptarea logicii experientei poate revitaliza perspectivele de marketing si poate stimula abordari noi pentru crearea si livrarea de valoare.