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Ferrari Book - Passion for Design

Autor: teNeues

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9783961710201

603,99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.
Success is not founded on miracles, but is almost always the outcome of a clear concept--the pinnacle of an ambitious, even stridently innovative idea. However, the aura of Ferrari does indeed get close to something miraculous. What lies behind this phenomenon? What is the source of fascination for a brand whose creative designs are internationally recognized and enthusiastically received? Firstly, the miracle of Ferrari, even today--70 years after the company was founded--is still largely explained only because of the personality of Il Commendatore, Enzo Ferrari. Patience, passion, and even a ruthless streak, at his own and others' expense, gave the brand, under the emblem of the Cavallino Rampante, the power to develop into what it represents today: the ultimate and most fascinating thing on four wheels. Next, the long list of international racing victories ranks as equally important. During the last 70 years of Ferrari, no class or contest that wasn't an instant win went unchallenged. Last but not least, Ferrari is almost synonymous with aesthetics, elegance, and trend-setting design. The intense degree of visceral and impassioned devotion is the genuine power of a brand and its products. The third and perhaps most vital element making the miracle of Ferrari real--a book that traces the evolution of the miracle, while also defining the essential elements of emotional attractiveness.

Mai multe informatii
Autor teNeues
Editura teNeues Publishing UK Ltd
Dimensiuni 372 x 298 x 41
Data Publicarii 01/11/2017
Format Cartonata
Numar pagini 416
Descriere RO Succesul nu se bazeaza pe miracole, ci este aproape intotdeauna rezultatul unui concept clar - culmea unei idei ambitioase, chiar strident inovatoare. Cu toate acestea, aura Ferrari se apropie intr-adevar de ceva miraculos.
Aceasta este o carte in limba engleza. Descrierea cartii (tradusa din engleza cu Google Translate) este in limba romana din motive legale.
Succesul nu se bazeaza pe miracole, ci este aproape intotdeauna rezultatul unui concept clar - culmea unei idei ambitioase, chiar strident inovatoare. Cu toate acestea, aura Ferrari se apropie intr-adevar de ceva miraculos.
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