Global Strategic Management, International Edition

Helps you discover both sides of international business and how to prepare for the future. This book shows you what it's like for foreign businesses entering a new market; and reveals what domestic companies must do to survive foreign competition. It also helps you prepare for your exams and for your career.

Va ajuta sa descoperiti ambele parti ale afacerilor internationale si cum sa va pregatiti pentru viitor. Aceasta carte va arata cum este pentru intreprinderile straine care intra pe o piata noua; si dezvaluie ce trebuie sa faca companiile interne pentru a supravietui concurentei straine.