Highly Effective Marketing Analytics

Infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics.

Infuzeaza analiza in marketing pentru a ajuta la imbunatatirea performantei de marketing si pentru a creste IQ-ul analizei pentru companiile care nu au avut inca mult succes cu analiza de marketing. Cartea dezvaluie de ce analiza de marketing nu si-a respectat inca promisiunea si clarifica confuziile si neintelegerile din jurul analizei de marketing.