IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store

IKEA's former CEO reveals the unique strategy he used to lead his company to through the worst global financial crisis in history--a winning combination of traditional business goals like profit and growth and the progressive interests of social responsibility and environmental stewardship.

Fostul CEO al IKEA dezvaluie strategia unica la care a folosit-o pentru a-si conduce compania prin cea mai grava criza financiara globala din istorie - o combinatie castigatoare de obiective de afaceri traditionale, cum ar fi profitul si cresterea si interesele progresive ale responsabilitatii sociale si gestionarii mediului.