Impacts of Online Advertising on Business Performance

Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behaviour.

Prezinta cercetari care imbina fundalul teoretic prezentat in cercetarea stiintifica cu experienta practica si datele din viata reala provenite din campanii publicitare reale si traficul site-ului web. Cartea evidentiaza subiecte, inclusiv analiza datelor, publicitatea digitala si comportamentul consumatorilor.