Innovations in Technology and Marketing for the Connected Consumer

Presents insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. Highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.

Prezinta informatii despre aplicatiile tehnologice in marketing si exploreaza modalitati eficiente de a ajunge la consumatori printr-o gama larga de dispozitive. Evidentiind subiecte cum ar fi calculul cognitiv, inteligenta artificiala si realitatea virtuala, aceasta publicatie exploreaza practicile de marketing digital dotat cu tehnologie.