Innovations in Technology and Marketing for the Connected Consumer

Presents new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing.

Prezinta noi perspective asupra aplicatiilor tehnologice in marketing si exploreaza modalitati eficiente de a ajunge la consumatori printr-o gama larga de dispozitive. In timp ce evidentiaza subiecte precum calculul cognitiv, inteligenta artificiala si realitatea virtuala, aceasta publicatie exploreaza practicile de marketing digital dotat cu tehnologie.