International Approaches to Marketing, Communication Media, and Management of Government Policies

Presents research on policy formulation in developing regions and how modern strategies can change the narrative towards policy matters in these areas and promote better governance. Highlighting topics such as business privatization and citizen engagement, thos book explores the role of media, marketing, and management in these regions.

Prezinta cercetari privind formularea politicilor in regiunile in curs de dezvoltare si modul in care strategiile moderne pot schimba naratiunea fata de problemele politice din aceste domenii si pot promova o mai buna guvernanta. Evidentiind subiecte precum privatizarea afacerilor si implicarea cetatenilor, aceasta carte exploreaza rolul mass-media, marketing si management in aceste regiuni.