International Cases in Tourism Management

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

Destinata tutorilor si studentilor din turism, aceasta lucrare include caracteristici precum: profiluri ale companiilor individuale; studii de caz privind managementul destinatiei si marketing; material despre diferite functii de management din turism, cum ar fi marketing si managementul resurselor umane; si altele. Include studii de caz completate de exercitii si intrebari.