Key Concepts in Business and Management Research Methods

A detailed yet concise handbook clarifying all the major terms needed for a thorough understanding of key research methodology concepts in business and management. An invaluable guide for students at all levels seeking assistance with projects, research proposals, dissertations and theses; including case studies and suggestions for further reading.

Un manual detaliat, dar concis, care clarifica toti termenii majori necesari pentru o intelegere aprofundata a conceptelor cheie ale metodologiei de cercetare in afaceri si management. Un ghid de nepretuit pentru studentii de la toate nivelurile care cauta asistenta cu proiecte, propuneri de cercetare, dizertatii si teze; inclusiv studii de caz si sugestii pentru lecturi suplimentare.