Lubricant Marketing, Selling, and Key Account Management

This book fills a need for a guide on the important commercial aspects of the lubricants business, offering valuable insights from an industry veteran. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural, and aerospace, among others.

Aceasta carte satisface nevoia de un ghid cu privire la aspectele comerciale importante ale afacerii cu lubrifianti, oferind informatii valoroase de la un veteran al industriei. Raspunde la intrebari si ofera informatii despre cum sa comercializati si sa vindeti eficient toate tipurile de lubrifianti, inclusiv pentru automobile, industria, minerit, maritim, agricol si aerospatial, printre altele.