Making a Difference Through Marketing

While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective.

Desi s-a acordat o atentie semnificativa academica si a practicienilor la responsabilitatea sociala corporativa (CSR), cercetarea este adesea limitata la beneficiile organizationale si implementarea initiativelor CSR, aceasta carte prezinta o perspectiva mai larga.