Managerial Challenges and Social Impacts of Virtual and Augmented Reality

Provides vital research on the applications of VR, AR, and related technologies from the perspectives of managers and marketers in the industry and discusses the social impact of these technologies. The book covers a range of topics, including consumer analysis, privacy ethics, and relationship marketing.

Ofera cercetari vitale cu privire la aplicatiile VR, AR si tehnologiilor conexe din perspectiva managerilor si marketerilor din industrie si discuta impactul social al acestor tehnologii. Cartea acopera o serie de subiecte, inclusiv analiza consumatorilor, etica confidentialitatii si marketingul relatiei.