Managerial Issues in Digital Transformation of Global Modern Corporations

Examines current challenges in the digital transformation of modern business corporations from a managerial and leadership perspective. The book features coverage of a wide range of topics, including digital transformation, marketing, and global business.

Examineaza provocarile actuale din transformarea digitala a corporatiilor moderne de afaceri dintr-o perspectiva manageriala si de conducere. Cartea cuprinde o gama larga de subiecte, inclusiv transformarea digitala, marketing si afaceri globale.