Managing Global Business

This is a brand new introductory text that offers a succinct, accessible and engaging overview of the key theories and models that underpin the global economy and international business. Packed with global case studies and with an emphasis on practical employability skills it ensures students are prepared for the workplace.

Acesta este un text introductiv nou-nout care ofera o imagine de ansamblu succinta, accesibila si captivanta a teoriilor si modelelor cheie care stau la baza economiei globale si a afacerilor internationale. Dotat cu studii de caz globale si cu accent pe abilitatile practice de angajare, asigura ca studentii sunt pregatiti pentru locul de munca.