Managing Hospitality Experiences

This new textbook provides a full and detailed insight into the ways in which experiences are designed and delivered. It covers management issues such as marketing, human resources, operations, quality management, facilities management, project management, and strategy, and is supported throughout by pedagogic features and case studies.

Acest nou manual ofera o perspectiva completa si detaliata asupra modurilor in care experientele sunt proiectate si livrate. Acopera aspecte de management precum marketingul, resursele umane, operatiunile, managementul calitatii, managementul facilitatilor, managementul proiectelor si strategia si este sustinut pe tot parcursul prin caracteristici pedagogice si studii de caz.