Managing Public Relations in Sport

This is a comprehensive, practical guide to understanding public relations as a strategic governance tool in sport. Blending cutting-edge research, theory, and real-world insights, the book explores how PR shapes relationships, narratives, and value creation in globalized and politically visible sporting environments.

Acesta este un ghid cuprinzator si practic pentru intelegerea relatiilor publice ca instrument strategic de guvernanta in sport. Combinand cercetarea de ultima ora, teoria si perspectivele practice, cartea exploreaza modul in care relatiile publice modeleaza relatiile, naratiunile si crearea de valoare in medii sportive globalizate si vizibile politic.