Managing Strategic Design

This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations.

Acest manual de baza subliniaza puterea managementului de proiectare pentru a conduce obiectivele strategice ale companiei, aratand modul in care strategiile de proiectare pot fi formulate si gestionate cu atentie pentru a imbunatati performanta organizatiilor.