Marketing For Leisure And Tourism

Autor: Morgan

Disponibilitate: LIVRARE IN 3-5 SAPTAMANI (produsul este livrat din Marea Britanie)
SKU:
9780131509887

303.99 RON
Okian.ro este o LIBRARIE online de carte in limba engleza.

CITESTE MAI MULT

Detalii

Descriere RO

Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.