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Media Effects and Society

Autor: Perse, Elizabeth M. (University of Delaware, USA); Lambe, Jennifer (University of Delaware, USA)

Disponibilitate: LIVRARE IN 2-4 SAPTAMANI (produsul este livrat din Marea Britanie)

SKU:
9780415885911

283,99 RON
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.

The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

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AutorPerse, Elizabeth M. (University of Delaware, USA); Lambe, Jennifer (University of Delaware, USA)
EdituraTaylor & Francis Ltd
Dimensiuni179 x 253 x 27
Data Publicarii15/03/2011
Editie2 New edition
FormatPaperback / softback
Numar pagini328
Scrieti propria recenzie
Recenzati:Media Effects and Society
Rating-ul dumneavoastra