Millennial Consumer Trends and Their Impact on the Global Economy

Explores the buying behaviours and behavioural patterns of Millennials as consumers as well as how their preferences have transformed the demand, or lack thereof, of certain goods and strengthened or weakened specific industries. The book highlights a range of topics, including consumerism, marketing, and data analytics.

Exploreaza comportamentele de cumparare si tiparele de comportament ale Millennials ca consumatori, precum si modul in care preferintele lor au transformat cererea sau lipsa acestora de anumite bunuri si au consolidat sau au slabit industriile specifice. Cartea evidentiaza o serie de subiecte, inclusiv consumismul, marketingul si analiza datelor.