Multimodality and Social Interaction in Online and Offline Shopping

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

Aceasta colectie reuneste abordari semiotice sociale, etnografice si analitice de conversatie ale multimodalitatii in studiile globale despre cumparaturi, bazandu-se pe diversitatea bogata a celor mai recente metode multimodale pentru a reflecta critic asupra cumparaturilor ca piatra de temelie a vietii sociale contemporane.