New Era of the CCO

The world of business is constantly changing, as is the role of the corporate communicator. This volume adds to the Business Expert Press series on public relations edited by Don Stacks and Donald Wright by explicating the new role of the senior corporate communicator officer, the CCO, in an ever-expanding world of international corporations.

Lumea afacerilor este in continua schimbare, la fel ca si rolul comunicatorului corporativ. Acest volum se adauga la seria Business Expert Press despre relatii publice editata de Don Stacks si Donald Wright, explicand noul rol al ofiterului senior de comunicare corporativa, CCO, intr-o lume in continua expansiune a corporatiilor internationale.