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New Techniques for Brand Management in the Healthcare Sector

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Disponibilitate: In curs de publicare (Acest titlu este in curs de aparitie si urmeaza a fi publicat la data de 28/02/2020.)

Cantitate disponibila: 0 buc

SKU:
9781799830351

1.019,99 RON
Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.

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EdituraIGI Global
Dimensiuni279 x 216
Data Publicarii28/02/2020
FormatPaperback / softback
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Recenzati:New Techniques for Brand Management in the Healthcare Sector
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